For our Mobile Activism class, we were asked to complete our own version of this strategic paradigm. I decided to respond with Givkwik in mind. The phrases in italics reflect the paradigm. The regularly formatted phrases are my responses.

Strategy
Develop a strategy to affect an existing regime. A regime can represent a corporation, government, a specific issue, social prejudice, or any existing state of mind or structure in society that can be targeted for change. A long term strategy is necessary to keep focus on the goal.
Existing regime:
• The process for learning about the millions of charitable organizations in the world is decentralized • The ability to donate to charitable organizations is burdensome, excessively administrative and dissuasive to the donor
• The infrastructure for fundraising small amounts of money from large amounts of people is challenged
- Credit card and other transaction fees are prohibitive for small values
- Charity reach and resources are limited to go after smaller donors
Strategy:
• Utilize mobile technology to address the existing regime
- Aggregate charity information and make it available on a mobile device
- Allow small value donations by achieving large scale distribution of client applications to mobile devices that facilitate micro-donations
Opportunities
Opportunities present themselves over time through the effort to affect change on an issue. They can be expected or unexpected. Your effort should be positioned to take advantage of them as they emerge.
• Expansion in cause marketing campaigns
• iTunes/iPhone App Store facilitates micro-payment purchases and has increasingly global reach
• Other platform App Stores looking to mimic Apple’s success
• Global adoption of mobile phones
• Increased use of mobile phones for tasks other than talking/texting
• Increased use of mobile phones for banking and payment tasks
Tactics
Short-term actions implemented to take advantage of opportunities. They can be of varying length and intensity, but must be aligned with your overall strategy. Multiple tactics can be used at once.
• Develop mobile apps that allow for a user to quickly and easily navigate through a variety of charities and initiate a payment/donation
- iPhone
- Blackberry
- Google Android
- SMS
• Work with existing charities to develop applications on their behalf for mobile devices
• Work with Financial Institutions and Credit Card companies to reduce their inter-change rates and transaction fees for donations
• Work with Mobile Hardware vendors and Cell Phone carriers to reduce their Premium SMS fees
• Work with Mobile Hardware vendors and Cell Phone carriers to make micro-donation apps part of the native install on the devices